Jim Cramer – Real Money

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To begin, Cramer suggests allocating a percentage of your assets to speculating.

Everyone wants to identify the big winners with the potential for outsized returns, and Cramer discusses how to manage your portfolio so that you can afford to take this sort of risk sensibly.

He argues why “buy and hold” is a bad investment strategy: It’s “buy and homework” for Cramer. If you can’t spend an hour a week examining each of your equities, you should outsource your portfolio to a mutual fund, and Cramer recommends only a few mutual funds.

Cramer presents his Ten Trading Commandments (Commandment #5: Tips are for waiters). He explains why he doesn’t mind comparing investment to gambling (and tells you which book on gambling you should read to become a better investor). He reveals his Twenty-Five Investing Rules (Rule #4: Look for broken stocks, not broken enterprises).

Cramer demonstrates how to analyze stock prices in an understandable manner, how to identify market peaks and bottoms, when to sell, how to cycle across cyclical firms to catch the major swings, and much more. “Jim Cramer’s Real Money” is packed with insider information that works, information that Cramer utilized to make millions throughout his fourteen-year Wall Street career.

This is every investor’s guide to what you actually need to know to earn huge money in the stock market, written in Cramer’s characteristic supercharged style.

Editorial Evaluations

According to Publishers Weekly

Cramer appeases admirers asking for guidance on how to replicate his success with their own investing portfolios after narrating the narrative of his own trading days in Confessions of a Street Addict. But there are some significant caveats: his strategy necessitates dedicating at least an hour every week to educating yourself on each stock you hold. However, because most professionals are “rank amateurs themselves,” anybody willing to put in the effort should try applying. Cramer explains the fundamentals of his investment strategy, which is based on the twin principles of diversification and speculation: while the majority of your portfolio should consist of safe bets such as oil, financials, and blue-chip companies, 20% of your money should go toward a slightly riskier bet on a company’s future (“owning a stock is a bet on the future, not the past”). He also discusses tactics for determining whether to purchase low-priced stocks and sell high-priced equities. Cramer drills his main points repeatedly, which can be anecdotal but reinforces the simplicity of his message: investing is for anyone willing to put in the time to learn how to do it right. His enthusiasm should be contagious, and even investors who have been on the wrong side of Wall Street’s recent upheavals may find the courage to rejoin the fray. In any case, Cramer’s radio, TV, and print platforms will almost certainly make this one a hit. Suzanne Gluck is a William Morris agent. (Apr. 5)

All rights reserved Reed Business Information, a division of Reed Elsevier Inc.

Adapted from Booklist

Cramer is a successful trader and former hedge-fund manager who cofounded TheStreet.com, a daily financial news Web site, and cohost of CNBC’s Kudlow & Cramer. Confessions of a Street Addict (2002), his autobiography, was an honest portrayal of his sometimes-brutal rise to the top; it was not a trading manual. Cramer explains how he made his money and distills his methods for the average reader to understand. Rather than following the Wall Street party line of “buy and hold,” he advocates “buy and homework.” He suggests starting with four stocks in safe, diverse sectors and devoting at least one hour per week to each company. Although others condemn speculation as pure gambling, Cramer insists that the fifth part of your portfolio be devoted to a purely speculative play to capitalize on potential “home runs”; although much of his advice is for serious market students, there is a special trial offer for ActionAlertsPLUS.com, a Web site where Cramer openly reveals all of his trades before he makes them, giving his subscribers the opportunity to get in before he does. David Siegfried

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